Zeroing in on a clearly defined market is the first step in effective marketing. Speaking directly to your key demographic allows you to create very effective marketing campaigns.

Gone are the days when there are just a few television stations, radio stations and a newspaper.  It is a double edged sword to have so many choices. You need to make intelligent choices.

Your message has to cut through the clutter and get attention. Get outragious, outlandish and get noticed. Create an Irresistable Offer that will drive people to respond to you.

Certain marketing methods offer a direct response mechanism. You mail a letter or postcard and track how many take the action you are looking for. The Internet offers a variety of tools to measure results.

Goal setting has a magic. You can start out simple and then create more complex and specific goals for your business. The process of thinking through to establish goals creates opportunities on it own.

You want to maximize your marketing dollars? Spend the money where you get the biggest bang for your buck. The only way to do that is to measure your results.