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I like to think of the web as your own universe. Through the design you can control the experience for visitors. The trick is to get visitors. The site design should lead visitors through a sales process.
To get visitors to your web site there are a few techniques. First of all, you should include your web address in all marketing material. It is easy for clients or prospects to share a web site with a quick e-mail.
Include a signature line with a slogan or informative statement and a link to your web site.
If your business offers specials or coupons, make them available online. To get the latest deals, they visit your site. Give visitors incentive to share your site with their friends. A simple form can be used to gather information from visitors. Now you are building that data base again!
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